Target Audience
Generally, our audience will be fishermen, visitors, and locals that are interested in the weather and local news.Personas
| Persona Description | Local Fisherman |
| Name | John Boat |
| Purpose | Looking for a weather report for the next 5 days |
| Demographics | Age: 42 Married Father of 3 Girls Some College Apple Bigot |
| Goals | To go fishing when wife and children are busy and not noticing his disappearance |
| Equipment | Mobile Phone (iPhone), Tablet (iPad), Laptop (Mac with Firefox Browser) |
| Persona Description | Visitor passing through – Just curious |
| Name | Penny Pincher |
| Purpose | Looking for a 1 day forecast |
| Demographics | Age: 25 Married No Children College Graduate Cognizant of husbands expensive Mac habit thus whatever is cheapest |
| Goals | Just to read about the local news and get the weather for tomorrow |
| Equipment | Mobile Phone (Android), Laptop (Windows 7 with Chrome Browser) |
Scenarios
- Persona 1
- What is the weather like today? Can I sneak away and drop my line?
- What is the 3 / 5 / 7-day forecast? My wife is out with the kids at school, can I get away in the next 3 days?
- What are the local new stories? My wife told me that someone was found floating in the river! Did they find my hole?
- Persona 2
- When we go through the area, will it be snowing again! I dislike snow.
- The kids want to have lunch at a park, will we need coats, rain gear, or maybe some sunscreen?